University Student Outcomes (USO)
CBU’s University Student Outcomes are symbolized by the Core Four symbols, which identify the characteristics of the student who is prepared to live their purpose.
Core Four Symbols
1-Color | Blue (for light backgrounds)
Usage Guidelines
Follow the usage guidelines below to ensure consistency in how CBU’s University Student Outcomes symbols are represented across all platforms – reinforcing recognition, recall, and trust. Use the guide to maintain a cohesive look and feel in every piece of content, regardless of who creates it, thereby preventing errors or misinterpretations.
The guidelines below are current as of 2025 and supersede any previously published brand / style guidelines.
1. Follow basic logo usage guidelines
2. List them in order
Academically Prepared, Biblically Rooted, Globally Minded, Equipped to Serve.
2. Do not invert the colors
The colors of the symbol should never be inverted or reversed. Use the appropriate version from the available options listed above.