Logo Hierarchy
As the university grows, so does the need for branding, identity and logos.
To maintain brand consistency CBU Logos are grouped and separated into five tiers. The tiers are listed in descending order of hierarchy.
Tier 1 - Primary Institutional Logos
These logos are CBU’s main/default institutional identity. They are the only mark approved for official letterhead, name tags, email signatures, and business cards.
University Logo
Formal University Logo - Horizontal
Tier 2 - Limited Use Logos
The following logos may be used by specific units and/or for retail purposes only.
Athletic logos may be used in lieu of the primary institutional logos by CBU Athletics and approved athletics-adjacent units only.
CBU Athletics Logo (primary)
Lancers Wordmark (secondary)
Shield Icon (tertiary)
Lancers Shield Logo (secondary alternate)
The University Seal may be used in communications produced on behalf of the Board of Trustees or for retail purposes only.
University Seal
Tier 3 - Unit Logos
These logos locks up the university logo with a college, division, school, department, office, or unit name.
Unit Logo
Formal Unit Logo
Tier 4 - Sub-Brand Logos
This broad collection of sub-brand logos cover external institutional initiatives, activations, events, etc. that require a unique identity.
All logos at this level must be designed by the Department of Marketing and Communication and include the institutional logo or the words “California Baptist University”.
Welcome Weekend at CBU Logo
CBU Spring Preview Day Logo
CBU Open House Logo
Tier 5 - Registered Student Clubs and Organization Logos
Student clubs and organizations play an important role on the California Baptist University campus by encouraging students to pursue interests, develop leadership skills, create meaningful relationships, and enhance academic achievements.
The Department of Community Life supports and governs these RSCOs. Each RSCO may create its own logo/identity and the university’s name may be included in its design if desired. All logos must be approved by Community Life and Marketing and Communication.