CBU Colors
Colors are crucial for CBU’s visual identity because they evoke emotions and associations, helping consumers instantly recognize and connect with the brand. Clear and consistent use of CBU brand colors strengthens brand recall and creates a cohesive visual experience across all touchpoints.
Primary Palette – Blue, White, Gold
Blue, white, and gold are the official primary colors of the CBU brand. Together they play a vital role to define our visual language to internal and external audiences.
Follow the usage guidelines to determine how much of each color to use in your design.
BLUE
PRINT
PANTONE 655
CMYK: 100, 79, 12, 59
WEB
HEX #002554
RGB: 0, 37, 84
WHITE
PRINT
PANTONE 000
CMYK: 0, 0, 0, 0
WEB
HEX #000000
RGB: 255, 255, 255
GOLD
PRINT
PANTONE 132
CMYK: 9, 38, 100, 32
WEB
HEX #A07400
RGB: 160, 116, 0
Secondary Palette
Three additional brand colors are available to be used sparingly and strategically. See usage guidelines below for more information.
PACIFIC BLUE
PRINT
CMYK: 100, 62, 0, 2
WEB
HEX #165FB3
RGB: 22, 95, 179
ELECTRIC BLUE
PRINT
CMYK: 65, 7, 4, 0
WEB
HEX #5ACBF2
RGB: 90, 203, 242
CREAM
PRINT
CMYK: 0, 2, 8, 0
WEB
HEX #FFFAEB
RGB: 255, 250, 235
Usage Guidelines
Follow the guidelines below to ensure consistency in how the CBU brand is represented across all platforms, reinforcing recognition, recall, and trust. Use the guide to maintain a cohesive look and feel in every piece of content, regardless of who creates it, thereby preventing errors or misinterpretations.
The guidelines below are current as of 2025 and supersede any previously published brand / style guidelines.
1. Primary color first
Any printed or digital materials that will remain in circulation for more than six months or are intended for external audiences (e.g., future students, donors, parents, etc.) should use these colors exclusively.
Secondary colors may be used for short-term, internal-facing communications.
2. Color balance
Designs using CBU colors should be 60% blue, 30% white, and 10% gold.
Because gold is inherently a rich color, use it sparingly – a little bit goes a long way.