Live your purpose.® slogan
“Live your purpose.®” is a registered trademark and CBU’s official slogan. The slogan is a reminder that everyone has a purpose and CBU is a university committed to help students live according to their God-given purpose.
Two logo options are available in three different colors - blue, white, or gold.
Live your purpose logo - Modern
Live your purpose logo - Classic
Usage Guidelines
Follow the usage guidelines below to ensure consistency in how the CBU slogan is represented across all platforms, reinforcing recognition, recall, and trust. Use the guide to maintain a cohesive look and feel in every piece of content, regardless of who creates it, thereby preventing errors or misinterpretations.
The guidelines below are current as of 2025 and supersede any previously published brand/style guidelines.
1. Follow basic logo usage guidelines
2. Don’t forget the period
Trademark laws are very specific. To properly use the registered trademark symbol requires the inclusion of the “.” at the end of the slogan.
3. Don’t change the slogan
Other brand slogans exist that utilize the word “purpose”. To avoid infringing on other trademarks, only use “Live your purpose.®” NOT “find your purpose, discover your purpose, fulfill your purpose” etc.