Since 1950
CBU’s brand identity is the single greatest visual and verbal expression of our institution’s rich history and our vision for the future.
This guide is the foremost resource for understanding and applying our assets, helping you be a good steward of the CBU brand.
Brand unity, recognizability, and longevity are only possible when everyone involved with CBU reinforces our identity by following the rules established in this guide. Ultimately, the success of our brand relies on you.
Use the navigation bar at the top of the page to navigate through the guide step-by-step or skip ahead by using the links at the header/footer.
ROOTED IN CHRIST
ROOTED IN CHRIST
ROOTED IN CHRIST
ROOTED IN CHRIST
ROOTED IN CHRIST
ROOTED IN CHRIST
ROOTED IN CHRIST
ROOTED IN CHRIST
At California Baptist University, our identity is rooted in Christ. We are unapologetically Christian, boldly proclaiming our faith in the way we educate, serve, and engage with the world. CBU exists to help students, faculty and staff live their purpose – a purpose designed by God and carried out through excellence, service and leadership.
We foster a community where faith and academics intersect, equipping individuals to think globally, serve selflessly and pursue excellence in their calling. Called by the Great Commission to – "Go therefore and make disciples of all nations" – we believe in equipping servant leaders who bring Christ’s love into every sphere of influence.
Our brand reflects faith, professionalism, mission focus,
and community orientation.
Our brand reflects faith, professionalism, mission focus and community orientation. Everything we communicate should embody these values, ensuring consistency, clarity and an unwavering commitment to CBU’s mission.
These characteristics are reflected in CBU’s campus life, community and global outreach. The university’s brand ethos shines through every faculty and staff interaction with students, in chapel, campus events, athletic events or local and global service projects.
When we tell the CBU story, we share more than facts and figures – we communicate a transformational experience. Our words, visuals, and interactions should reflect the heart of CBU: a place where faith fuels purpose, and purpose fuels impact. CBU is a place where students, faculty and staff can live their purpose.
The Core 4 student outcomes that have been established to help students live their purpose. They are: